Nike embrace the world's first sports brand prestige, to enter the Chinese Shique aside your traditional moves, select a duty-bound localization; Lining Bing Lee brand holding of a national hero, but top rivals meet in the world to China, quietly
started his international tour. 1993 1 month, when Nike first shop in Shanghai, the hundreds of people from the start line before day, hoping his is the first product has a lucky star that the United States; this , the 3-year-old Li adidas f50
adizero Ning Company, relying on unique personal charm and founder of the domestic high patriotic fervor, only to have a seemingly successful start.
2004, the Nike in the Chinese market grew by 66%, more and more Chinese people adidas porsche design wearing Nike; the same year, Li Ning's turnover has been growing steadily, reaching 1.878 billion yuan. 10 years, Nike marketing efforts in its
localization strategy in China, from the most basic training target consumers start, despite the many setbacks encountered, but still tough and focused; 10 years of development, Li Ning in the become the first local sports brand, he has started in
full swing in the brand international. A local boss in China, one is the world's oldest, two orders of magnitude disparity in the enterprise, will target the Chinese market, but are determined to win, a flint-like passion for electro-optical
collision seems to be at hand.
But Clashes between two eldest did not happen, instead the safety of adidas originals jeremy scott the wrong car was a surprise. Roots penetrate and dress dream
Nike: the grass-root penetration of international brands Sports crowd, at the top of the pyramid is the national sports adidas bounce shoes teams, followed by professional athlete and play sports
enthusiasts, the bottom is the average consumer. Follow this rule, Nike established a pyramid promotional model, and its core adidas bounce s2 is "a professional adidas porsche design sports
market to guide the mass market." Nike founder Knight has a dream: "China has 2 billion feet, and we let them wear the adidas porsche design Nike!" adidas jeremy scott wings To this
end, Nike has become a way of life to present itself as a promoter. Nike does not sell shoes, only the marketing emotion.
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